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Our work
01 : HELLOMOTO
Motorola teamed up with Conrad Humphreys in 2002 to create a sailing platform to deliver both an internal and external communications programme. The initial objective was to use Conrad’s experience of building high performance teams to engage employees and leaders within the business. In 2004, Motorola extended their sailing sponsorship to include the Vendee Globe single-handed round the world race 2004/5, the Volvo Ocean Race 2005/6 and the Volvo Extreme 40 sailing series 2006. The partnership provided a valuable platform to meet clients and customers around the world while also showcasing its technology.
Activity
- Motorola Ocean Racing Leadership Challenge
- Winning in turbulent times – employee workshops
- Voyage of Discovery – Major Customer Event
- Vendee Globe 2004/5
- Volvo Extreme 40 – Customer hospitality programme
External Results – Vendee Globe 2004/5
- BBC Documentary shown on BBC2 and “live site”
- Against the Odds , DVD 56mins produced by
- Sunset&Vine/APP
- Coverage achieved on ITN, BBC News 24, Sky News,
- BBC World, CNBC
- 4.61m total website hits on www.conradhumphreys.com
- 216 known broadcast items
- 506 print press articles
- 33 minutes BBC regional programming
- EAV estimated at over £5.2m
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