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Our work
03 : THE BLUE PROJECT
The BLUE Project is an unique sport and environmental project that focuses on water. It aims to harness the popularity of sport and activities to inspire, motivate and educate people to be active in reducing their effect on the climate and the oceans.
Activity
- Brand creation
- Brand Marketing Campaign
- Website and Viral Marketing
- PR and Communications Campaign
- Event Alliance programme
- Major Launch Event
Results
- BLUE Climate and Oceans Project brand
- Website creation
- European Ambassador Programme created across 8 sports
- Consumer PR campaign across high-street titles
- Make a Blue Pledge viral campaign
- Event alliance with Archipelago Raid and Artemis Transat
- Launch event at the House of Commons
- Make a Difference partner programme
Related Links
www.theblueproject.org |
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