Interview with Conrad Humphreys, CEO of Sport Environment about his aims for the UK’s newest mass-participation event, The Blue Mile - Race for the Environment.

http://www.thisiswesternmorningnews.co.uk/news/Promoting-green-issues-Blue-Mile/article-1813362-detail/article.html

Sara Campbell and Blue Ewer launch the Blue Mile

Branded imagery, core social message and ambassadors where the key ingredients to the media launch of the Blue Mile - Race for the Environment. The launch, which took place over the Olympic Open weekend attracted Paul Deighton, CEO for London 2012 and a host of regional business leaders. Some of the results can be viewed on the following link

http://issuu.com/sportenvironment/docs/thebluemile_media