Congratulations to Synergy who are activating Aviva’s sponsorship of the Dee Caffari’s entry in the Vendee Globe. The Programme has a clear message and it is cutting through many of the other British team’s sponsorship programmes. Whilst Dee may struggle in this highly competititve field, her focus on breaking a solo first together with the shear volume of pre-race adspend will certainly keep her and Aviva in the public’s eye.

Posted by Conrad Humphreys