A successful media launch for the Blue Mile
Sara Campbell and Blue Ewer launch the Blue Mile
Branded imagery, core social message and ambassadors where the key ingredients to the media launch of the Blue Mile - Race for the Environment. The launch, which took place over the Olympic Open weekend attracted Paul Deighton, CEO for London 2012 and a host of regional business leaders. Some of the results can be viewed on the following link
http://issuu.com/sportenvironment/docs/thebluemile_media
Tags: Bryony Shaw, London 2012, Paul Deighton, Plymouth, Sara Campbell, Team South West, The Blue Mile