America’s Cup and the Environment
The Times reports that this week, that British America’s Cup team is set to join forces with the Carbon Trust in an effort to attract new environmental sponsors to the British sailing campaign. The brand values of sailing can be very attractive to commercial partners, so this has the potential to be a strong association for the right brand assuming that it is backed by a very credible campaign.
http://business.timesonline.co.uk/tol/business/industry_sectors/natural_resources/article6832242.ece
Tags: America's Cup, Carbon Trust, Environment, Sailing, Team Origin