Interview with Conrad Humphreys, CEO of Sport Environment about his aims for the UK’s newest mass-participation event, The Blue Mile - Race for the Environment.

http://www.thisiswesternmorningnews.co.uk/news/Promoting-green-issues-Blue-Mile/article-1813362-detail/article.html

Sara Campbell and Blue Ewer launch the Blue Mile

Branded imagery, core social message and ambassadors where the key ingredients to the media launch of the Blue Mile - Race for the Environment. The launch, which took place over the Olympic Open weekend attracted Paul Deighton, CEO for London 2012 and a host of regional business leaders. Some of the results can be viewed on the following link

http://issuu.com/sportenvironment/docs/thebluemile_media

Blue Ambassador Sara Campbell is interviewed by Chris Harvey for The Telegraph, and gives a candid view on how she became a World Champion Freediver.

Sara Campbell took up freediving three years ago to escape the traumas of life on dry land. Already the world record holder for descending to 96m on one lungful of air, she now has her sights on even greater depths.

For the full article click here: http://www.telegraph.co.uk/sport/othersports/diving/5443180/Sara-Campbell-working-under-pressure.html

Sara Campbell

World record holder and BLUE Ambassador, Sara Campbell was on BBC Breakfast and ITV’s This Morning talking about her 96m world record dive. Sara who will be in the UK for selected speaking engagements and media opportunities talked about her next challenge to become the first female to break the 100m record. visit www.theblueproject.org/saracampbell if you would like to know more about Sara. You can also book her for your speaking event here at Sport Environment.

The Sunday Times features BLUE Ambassador Sam Davies on the front page (Sunday 15 February 2009) after she finished the Vendee Globe - a 96 day ocean sailing battle round the world, single handed.  To see the front page courtesy of the Sunday Times, please click here, and to read the article, please click here.

Google Inc. today, launched the latest version of Google Earth which provides users with the ability to look more closely at the oceans around the world.  Users can now drop below the ocean surface and explore the seafloor with thousands of data points that include video and images of ocean life.  Google hope that this new version of Google Earth will help users to understand the important role that our oceans play in our global climate and the vital need to protect them.  To read the full article courtesy of Computerworld, please click here.

Last year, BLUE Ambassadors and 180 Degress Pole to Pole explorers, James Hooper and Rob Gautlett were awarded with the prestigious 2008 National Geographic Adventurers of the Year award.  Following the tragic death of Rob earlier this month in a climbing accident, James Hooper speaks to the National Geographic on future plans and continuing Rob’s legacy.  To read the full article, courtesy of The National Geographic, please click here.

The other sailiors in the Vendee Globe like sailing boats but Sam Davies also like’s being at sea.  Steven Morris reports for The Guardian on the successes that Sam Davies is having in the Vendee Globe Single Handed Round the World Yacht Race, being the top Briton in 4th place overall and her level headed approach to any challenges put in her way.  To read the full article, courtesy of The Guardian, please click here.

Conrad Humphreys, Managing Director of Sport Environment, shares his thoughts with Sport Business Magazine, on whether the sports world can unite to combat climate change.  

Click here to view the full article, courtesy of Sport Business Magazine (December 2008 issue).

The economic situation and the need to better manage our sport, including the America’s Cup, were at the heart of today’s debates at the World Yacht Racing Forum. The Cup debate was definitely one of the highlights of the day, with Tom Ehman and Brad Butterworth trying hard to convince the audience that their point of view is the right one.
Monaco, 10 December 2008

After months of preparation and weeks of anticipation, the first World Yacht Racing Forum is finally underway. It allowed today 300 privileged delegates and sixty media to listen to some great debates and network with each other between the events.

The world economic situation was at the heart of most debates, the key actors of the yacht racing scene agreeing on the need to reduce costs and manage our sport better. Talking about the Volvo Ocean Race, Knut Frostad, the event’s CEO insisted on the need to grow the sport collectively. “This Forum is great; it is the first time we are sitting together. We have so much to discuss and learn from each other! Sailing is only in the top 10 sports in three countries: Australia, New-Zealand and Sweden. We have a lot to achieve. Our goal with the Volvo Ocean Race is to reduce the costs drastically in the future; this will be our most immediate and effective action.”

Led by “the voice” of the America’s Cup Peter Montgomery, and featuring Brad Butterworth, Tom Ehman, Paul Cayard, Sir Keith Mills, Stéphane Kandler and Alessandra Pandarese, the America’s Cup debate didn’t bring any immediate solutions but some interesting proposals were made for the future of the event.

Whilst the America’s Cup debate was undoubtedly the highlight of the day, other topics of interest for the future of the yacht racing scene got discussed by the key actors of the industry. The event started with a keynote address by Sir Keith Mills, who said that “sailing has now become a major business. The recession makes our life difficult but there are also great opportunities in a recession. We just need to manage our teams and events in a more cost-effective way.”
 
How do we drive the global growth of our sport? What are the keys to its development? These were some of the key issues debated by ISAF President Göran Petersson, who was on many occasions challenged by some of the speakers and the public.

Race calendar management is probably one of the easiest targets to achieve between the different sailing Classes. Head of communication for the Vendée Globe, Christophe Baudry agrees that: Having the Vendée Globe and the Volvo Ocean Race taking place at the same time is nonsense.
 
The second part of the event will take place tomorrow Thursday, with four more debates.